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The 48th Anvil Awards, the Anvil of many “firsts”

by Lou de Guzman, APR

On March 6, 2013, the 48th Anvil Awards will earn its place in the industry as the Anvil of many “firsts” as it honors the best in PR practice. An overwhelming support from industry players turned in almost 400 entries, breaking past records of the Anvil Awards.

For the first time this year, digital campaigns are recognized as a distinct category under PR Programs – on a sustained basis. Likewise, multimedia and digital tools are grouped in a single Multimedia category under PR Tools. The criteria for the Anvil’s highest honor, the Hall of Fame Award, are also now defined and established.

Another achievement of the 48th  Anvil Awards is having Vishnu Mohan, CEO of Havas Media, Asia Pacific, as the Chairman of the Board of Jurors, bringing in his expertise and experience in traditional and digital media, as well as sharing the benefits of a regional and perhaps global perspective in the judging process.

This year, there are 33 Jurors, and the composition of the Board of Jurors has expanded to include IT specialists, members of academe, social media experts, specifically for the newly recognized categories of digital campaigns, multimedia, and digital tools.

For the first time ever, the 48th Anvil Awards will go digital, live streaming through with delayed telecast at Kapuso GMA News TV.  The winners and guests can join the online conversations via Twitter #anvilawards.  The event is slated at 6pm at the Makati Shangrila Hotel.

Award sponsors include Globe Telecom, Pepsi Cola, PCSO, Certified Digital Marketer Program, Photo Live,  Media partners include GMA News TV, ABS CBN, Philippine Daily Inquirer, Manila Bulletin, Philippine Star, Business Mirror, and Business World.

The Anvil Awards is an annual recognition program of the Public Relations Society of the Philippines (PRSP) to recognize excellence in PR Programs and Tools.

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