Love Radio Manila 90.7

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University of Makati I – AITSM

90.7 Love Radio (DZMB 90.7 MHz Metro Manila) is the flagship FM station of Manila Broadcasting Company in the Philippines. The station’s studio is located at the Star City, CCP Complex, Pasay City.

Love Radio was previously known by its call letters DZMB when it began broadcasts on the FM band in 1973 from its first broadcast days on the AM band. Back then, it played mainstream pop, later gravitating to easy listening music. As DZMB, it also introduced and institutionalized the deep-voiced radio announcer Dante Luzon, which later became its station manager up to the time that the station reformatted to this present programming.

 

MBC holds the distinction of being the pioneer broadcast institution in the Philippines.Taking over the reins of Heacock-owned KZRH following World War II, Don Manolo Elizalde had a new studio built atop the Insular Life Building on Plaza Cervantes within 40 days after Liberation.By 1949, KZRH (now known as DZRH) began broadcasting nationwide – becoming the first station to reach audiences as far north as Basco, and as far south as Jolo. Throughout the 50’s and the 60’s, it established itself as the leading news and entertainment station in the country – a distinction it holds until today.

Following the acquisition of DYRC Cebu, which evolved into Aksyon Radyo, the network expanded its reach into the FM band with DZMB (now known as 90.7 Love Radio) – later adding on 101.1 Yes-FM, Hot-FM, and more recently, 96.3 Easy Rock. With provincial partners nationwide, it also set up the Radyo Natin network, which reaches the most remote parts of the country.

In 2008, MBC began airing RHTV on television through Skycable, later switching to Dream Satellite, Cable Link and Cignal Digital Television. MBC has also ventured into special events and continues to provide radio listeners with a diverse array of activities that highlight both regional and national pride.

Today, with stations in key areas of the archipelago, MBC is able to reach out to the remote corners of the country and at the same time is heard by Filipinos overseas via the internet. It continues to be a witness to Philippine history as it unfolds, while maintaining the highest standards of broadcast excellence.

90.7 LOVE RADIO


MBC’s leading station on the FM band was previously known by its call letters DZMB, when it started out on AM in 1946 as the pioneer music station in the country.It began broadcasting on FM in 1975, signalling the birth of the Love Radio network.

Back then, it played mainstream pop, later gravitating to easy listening music. Now, pushing into its third decade, 90.7 Love Radio continues to entertain a wide range of listeners with a music format that combines middle-of-the-road (MOR) songs with contemporary hit tunes and the best in alternative / modern rock sounds.

The station broadcasts at 25,000 watts, reaching out to radio listeners in Mega Manila, parts of Quezon, Nueva Ecija, Bataan, Zambales, Rizal Province, Bulacan, Laguna, Cavite, Batangas, Pampanga, Parts of Tarlac and Pangasinan.

90.7 Love Radio is the acknowledged and official #1 radio station in metro and mega-Manila, having consistently topped the ratings for the past seven years, based on surveys by the Radio Research Council.Its taglines “Kailangan pa ba’ngi-memorize ‘yan?” and “Bisyo na ‘to!” have become common everyday expressions of many Filipinos.

AFFILIATE COMPANIES:

STAR CITY

Star City is the longest-running, free-standing amusement park in the Philippines. Located within the same complex as MBC, Star City is considered the country’s all-time favorite theme park. Sprawling over 35,000 square meters, it is roughly about one-fourth the size of Hong Kong Disneyland but with the same number of rides.With a stimulating array of indoor and outdoor attractions to captivate the young and youngat heart, Star City is weather-proof and fully-air conditioned, enabling the public to enjoy its facilities the whole year round.

Featuring Star Flyer – the country’s first and only inverted roller coaster as its premier thrill ride, and Snow World – a local winter wonderland to fulfill the Pinoy fantasy of seeing and touching real snow, Star City also has a laser tag arena guaranteed to provide the ultimate in live action adventure. The park also has a wideroster of shops offering toys, electronic gadgets, clothing and accessories to please the inordinate shopper. Likewise, it houses two world-class venues that feature the best live acts in the country today,the 800-seater Star Theater, and the 2,700-capacity Aliw Theater.

D’MALL (Boracay)
D’Mall is the only full-fledged shopping arcade in Boracay. Inside the complex are various eateries that offer international cuisine at very reasonable prices. Among the various stalls are those offering beach wear, clothes, accessories, and toiletries. There are also coffee shops, a supermarket, and a number of ATM machines to service the inveterate tourist.

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